Real photos, drawings, lists and diagrams arrive on the word, in the clip’s own look.
The big points, shown as they’re said.
Explainers land on key beats, in the clip’s look.Motion graphics, real photos and AI visuals that land on the key beats, in the clip’s own look.
Pictures of what’s named
Said in the clip: “…panda bear, Pandamonium, who has been with me since I was six years old.”
Illustrations that act it out
Said in the clip: “…a stick and you push it down in there…”
Lists that fill in item by item
Said in the clip: “…vegetable and soup, meat and fish, …side dishes, and then we also have snack…”
Diagrams that build on cue
Said in the clip: “…our briefcase-style food warmer. The food is held in contact with a central heater plate by these springs so it can warm…”
The real thing, not stock.
When someone names a place, a person or a thing, the real one lands on the word.
“the space station”A real photo lands as “the space station” is said, in Paper Signal.“a long funnel”A real photo lands as “a long funnel” is said, in Cutting Mat Stop-Motion.
Right on the word.
Each item lands the moment it’s named, so what you see is what you hear.
“vegetable and soup”
“meat and fish”
“side dishes”
“snack”
As each item is named, it lands on the menu board: “vegetable and soup”, “meat and fish”, “side dishes”, “snack”.
In the clip’s own look.
One moment in five looks. Each explainer is drawn in its clip’s type, colour and motion.
Lime Pop StickerPillow TalkLate ScreenTeal LuxePaper Signal
“a long funnel”
“this valve”
“this lever”
“a red light”
